Affinity and Affection was founded from a moment of inspiration during our travels to South Korea in December. Immersed in the heart of K-beauty culture, we discovered not only the remarkable innovation and effectiveness of Korean skincare, but also the growing global demand for products that deliver real, visible results.
With a professional background in the aesthetic industry, my wife brings a deep understanding of skincare science and treatment. Her experience in clinical settings gave us a unique advantage — allowing us to carefully curate high-quality Korean skincare products that are both results-driven and rooted in trust.
At Affinity and Affection, we are guided by values of authenticity, quality, and care. Every product in our collection is handpicked with purpose, ensuring it meets our standards and the expectations of our customers. We are committed to helping individuals achieve healthy, radiant skin through products that truly work.
Our vision extends beyond borders. From Singapore to the Philippines, and now reaching customers in Vietnam, Dubai, and the United States, we aim to bring the best of Korean skincare to a global audience. As we continue to grow, our mission remains the same — to deliver beauty with meaning, and skincare with integrity.