Affinity and Affection is a beauty and skincare brand dedicated to offering premium Korean skincare products tailored to diverse skin needs. With a focus on authenticity, efficacy, and affordability, the brand curates high-quality products sourced directly from South Korea.

Affinity and Affection aims to empower individuals with effective skincare solutions and promote confidence through healthy, radiant skin. The brand operates across multiple regions including the Philippines, Singapore, Vietnam, Dubai, and the United States.

To further enhance the customer experience, the brand is launching an AI-powered skin consultation platform that provides personalized product recommendations based on individual skin types and concerns—bridging technology and beauty to empower customers on their skincare journey.